hello!

I'm Shruti, the first Product Designer at AI start-up EPINOIA. I am responsible for translating complicated thoughts and stakeholder discussions into real usable flows, and in fact designed their MVP which has now been launched into the market.

I bring nearly 3+ years of experience, including B2B SaaS software, B2C e-commerce and finance. I have experience building questionnaires in both English and German, and organising usability tests to uncover real usability problems.

My approach to design is analytical and strategic. I believe a designer's strength is way more than pushing pixels. I also have experience assigning tasks, writing tickets, creating user personas and writing user stories to break down complex user requirements and pain points.

Outside of work, I recharge through sports like swimming or HIIT, or by experimenting in the kitchen. I am always thinking of new app ideas, and ways in which digital products can transform the world.